Post by account_disabled on Jan 24, 2024 5:48:34 GMT
LinkedIn has announced that it's launching an initial trial of ads on LinkedIn Stories, after rolling out Stories to all users back in September. As explained by LinkedIn : ” Today, we're excited to announce that we're testing Stories Ads with a limited number of advertisers in a closed beta with all members worldwide. Stories Ads can help brands increase their reach with our community of more than 722M video and image members already, we've had more than 600 advertisers run campaigns with positive performance in clicks, views and cost metrics.
LinkedIn is launching an ad trial that will enable marketers to use Job Function Email Database LinkedIn's range of ad targeting tools to hone in on specific audiences and reach them with full-screen video and single image ads. alone. Which might be interesting — though it's also worth noting that LinkedIn hasn't released any data on Stories usage, saying that the response to Stories has been "overwhelmingly positive" and that Stories have "sparked hundreds of thousands of conversations new platform ". Which isn't really saying much. I mean, sure, LinkedIn Stories exist, but advertisers want to know how many people are using them, what the engagement levels are, how people are responding. It seems odd that, in an announcement of a new ad product, LinkedIn didn't provide any performance metrics as a measure of what the add-on could mean for your campaigns.
It feels like LinkedIn has tried to mask this by including the total number of members in its comments, and LinkedIn has long avoided providing active user statistics in general. But now, that would be what advertisers want to know, right? And if LinkedIn isn't reporting its usage data, why not? Does this mean people aren't using Stories as much as LinkedIn would hope? You'd assume, if LinkedIn Stories were doing great, that LinkedIn would be keen to announce it. But it is not so. With that in mind, I'm not sure that advertisers will be lining up to run ads on LinkedIn Stories if/when they become available. LinkedIn notes that it will provide comparative metrics for Stories ad performance as they become available. But still, it doesn't seem like a great launch approach. LinkedIn says it's currently testing Stories Ads with a beta group of advertisers and plans to roll them out more widely in 2021.
LinkedIn is launching an ad trial that will enable marketers to use Job Function Email Database LinkedIn's range of ad targeting tools to hone in on specific audiences and reach them with full-screen video and single image ads. alone. Which might be interesting — though it's also worth noting that LinkedIn hasn't released any data on Stories usage, saying that the response to Stories has been "overwhelmingly positive" and that Stories have "sparked hundreds of thousands of conversations new platform ". Which isn't really saying much. I mean, sure, LinkedIn Stories exist, but advertisers want to know how many people are using them, what the engagement levels are, how people are responding. It seems odd that, in an announcement of a new ad product, LinkedIn didn't provide any performance metrics as a measure of what the add-on could mean for your campaigns.
It feels like LinkedIn has tried to mask this by including the total number of members in its comments, and LinkedIn has long avoided providing active user statistics in general. But now, that would be what advertisers want to know, right? And if LinkedIn isn't reporting its usage data, why not? Does this mean people aren't using Stories as much as LinkedIn would hope? You'd assume, if LinkedIn Stories were doing great, that LinkedIn would be keen to announce it. But it is not so. With that in mind, I'm not sure that advertisers will be lining up to run ads on LinkedIn Stories if/when they become available. LinkedIn notes that it will provide comparative metrics for Stories ad performance as they become available. But still, it doesn't seem like a great launch approach. LinkedIn says it's currently testing Stories Ads with a beta group of advertisers and plans to roll them out more widely in 2021.