Post by account_disabled on Feb 27, 2024 8:48:17 GMT
Social networks, which rapidly invaded human culture, turned out to be a rather multifaceted phenomenon. Ordinary Internet users sign up everywhere they can and at the same time try to get as many network friends as possible, psychologists defend theses on the topics of communication in social networks and addiction to them, sociologists study public opinion without leaving Facebook. But in the world of business, the relationship to social networks is far from unambiguous. On the one hand, company marketers quickly noticed that the social network is the shortest way to the consumer's heart and wallet. Dozens of startups offering integrated social media marketing management platforms have appeared in the wake of brands' concerns about their social media presence. According to Forrester Research,
Moderate but stable growth is expected in this sector until 2016. Forrester Costa Rica Mobile Number List analysts believe that companies will carefully but persistently master this tool of influence on consumers. The policy of companies in relation to the presence of social networks on the work terminals of employees looks completely different. According to research by Clearswift, employers are increasingly blocking access to social networks for fear of data leakage. Moreover, these fears are clearly increasing year by year. The company's report shows that the number of companies that block their employeesept through the spring and summer of this year. “We believe that data breach scandals like the Sony story have greatly affected companies' concerns about protecting their confidential information. Despite the fact that social networks had nothing to do with these attacks, they are perceived as a potential threat," explains Wyeth.
"This irrational fear is very widespread. About 87% of the companies we surveyed block social networks primarily for this reason, and this panic reaches its peak in Japan, where the share of such companies has increased to 92%. Among other things, the data of the report indicate a decrease in the level of trust of employers in their employees. Moreover, in different sectors, this distrust takes different forms: yes, it has already become a general rule that bank employees are completely deprived of access to social networks during working hours. Other companies, including online price comparison service M, instruct employees on how and to what extent they can use social media. Third parties, similar to the Anglo-Dutch Shell, do not bother with such complications and do not block access to social networks, however, any of their employees who decided to check their account during working hours will see a reminder on their computer monitor that working hours should be devoted to work.
Moderate but stable growth is expected in this sector until 2016. Forrester Costa Rica Mobile Number List analysts believe that companies will carefully but persistently master this tool of influence on consumers. The policy of companies in relation to the presence of social networks on the work terminals of employees looks completely different. According to research by Clearswift, employers are increasingly blocking access to social networks for fear of data leakage. Moreover, these fears are clearly increasing year by year. The company's report shows that the number of companies that block their employeesept through the spring and summer of this year. “We believe that data breach scandals like the Sony story have greatly affected companies' concerns about protecting their confidential information. Despite the fact that social networks had nothing to do with these attacks, they are perceived as a potential threat," explains Wyeth.
"This irrational fear is very widespread. About 87% of the companies we surveyed block social networks primarily for this reason, and this panic reaches its peak in Japan, where the share of such companies has increased to 92%. Among other things, the data of the report indicate a decrease in the level of trust of employers in their employees. Moreover, in different sectors, this distrust takes different forms: yes, it has already become a general rule that bank employees are completely deprived of access to social networks during working hours. Other companies, including online price comparison service M, instruct employees on how and to what extent they can use social media. Third parties, similar to the Anglo-Dutch Shell, do not bother with such complications and do not block access to social networks, however, any of their employees who decided to check their account during working hours will see a reminder on their computer monitor that working hours should be devoted to work.